Software Engineer, Growth @ BoomPop
Senior Software Engineer with ~10 years of experience in product development, growth engineering, and A/B testing. Specialized in full-stack web development, experimentation, and conversational UI. Currently focused on growth at BoomPop.
Building growth-focused features and infrastructure. Optimizing product analytics and onboarding systems for user acquisition and retention.
Co-led JavaScript OSS team, maintaining and implementing new features for key experimentation SDKs with 200k+ weekly downloads on npm. Co-led development of core SDK extensions including edge computing adapters for Vercel, Cloudflare, Akamai, and AWS Lambda@Edge and major integration of ODP acquisition.
Led mobile web and native application development for several product lines including Coupon and Weather. Designed and instrumented hundreds of micro experiments leading to up to 3x lifts in OPR, CVR, and LTV. Conceptualized, designed, and developed new $3M ARR conversational web product line.
Founded web and mobile design agency servicing dozens of clients internationally. Led teams of creatives and engineers to create, transform, and maintain websites, apps, and graphics.
Internship under CTO, primarily R&D around AWS, Node.js, and Apple TV development in Swift.
Temple University, Philadelphia, PA
Active in student organizations: CoDesigners (creative tech club), B-boys (dance crew), Guitar club, TUDev (developer community), Owl to Owl (mentorship program).
Added coordinate grids to email templates to visualize click heatmaps, discovering patterns in CTA positioning that correlated with SERP/landing page performance.
Reframed partner offers as secret daily mystery gifts with multi-tap spinners and mystery boxes, dramatically increasing user engagement through psychological gamification.
Created end-to-end coupon chatbot product from design and development to marketing and data analysis, launching a successful new revenue stream.
Tools to help human artists watermark their art and scan LLM data sources to discover if their art has been scraped.
Social media app for human artists similar to Instagram. Went viral with 1M+ users and the infamous $90k Vercel bill.
Contract Web Designer
2023
Makeup matching app that helps users match their skin tone with thousands of foundations, concealers, primers, and more.