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personalizationReachMobi
Coupon Chatbot Product Line
Created end-to-end coupon chatbot product from design and development to marketing and data analysis, launching a successful new revenue stream.
7-figure ARRNew product verticalEnd-to-end ownership
Responsibilities
- Develop an AdTech idea for a company hackathon.
Brainstorming
- I had previous experience developing personalized chatbots.
- The company's advertising capabilities could be extended into a conversational product.
Key question
Would it be feasible to create a coupon chatbot?
Solution
What if I proved out a chatbot product myself?
Created a coupon-chatbot prototype end to end, spanning design, development, marketing, and data analysis.
Problem
Could I create an AdTech product that combined my prior chatbot experience with the company's advertising capabilities?
Result
The coupon chatbot became the first of several successful verticals that cumulatively created a new seven-figure ARR product line.
Learnings
- Meet users where they already are and advertise through familiar behaviors—in this case, messaging on Facebook.
ChatbotsConversational UINode.jsFacebook Messenger